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Archive for the 'Ad Industry' Category

San Francisco Chronicle sheds more jobs

Thursday, September 17th, 2009

Five staffers in the Chronicle’s classified advertising department, four of them Guild members, agreed to job buyouts last week, according to the union, and “at least one voluntary layoff has been accepted in editorial.

Source: San Francisco Business Times

Details of Proposed 20 Percent Business Week Layoffs

Tuesday, September 15th, 2009

Some employees at BusinessWeek magazine were surprised to hear about layoffs proposed in the first quarter of this year — they said they hadn’t heard a thing about it.

According to the information memorandum, 55 of 217 positions are supposed to be eliminated. Of sales, 9 of 69. Of marketing, 6 of 26. Of technology, 8 of 33. Of circulation, just one of 19. And in the “other” category, 6 of 57. That’s a total of 85 eliminations among 421 jobs - about 20 percent - leaving 336 BusinessWeek employees.

Source: NYTimes

Embarq, Time Warner Cable are closing 2 call centers

Tuesday, September 8th, 2009

The New Bern Sun Journal reported that Embarq will cut about 100 jobs when it closes its call center in November. The closing is connected with Embarq’s recent merger with CenturyTel Inc.

The Raleigh News & Observer reported that Time Warner Cable will close its customer-call center in Fayetteville on Oct. 29. Those 80 jobs will move to Raleigh and Wilmington.

Source: Winston-Salem Journal

New layoffs imminent at SF Chronicle

Monday, August 31st, 2009

San Francisco Chronicle management representatives met Friday with the San Francisco Media Workers Guild to discuss the Chronicle’s plans to slash additional jobs through both buyouts and layoffs, Guild officials said in an Aug. 28 statement.

Source: SF Business Times

Report: Facebook is hiring

Monday, August 24th, 2009

Social web site Facebook Inc. is looking for hundreds of people to hire, according to a report by Bloomberg.

The report, based on an Aug. 20 interview with Facebook’s CEO, Mark Zuckerberg, said the Palo Alto, Calif. company plans to increase its work force by 50 percent this year. The business has about 900 workers right now.

Source: San Francisco Business Times

5 Reasons Schmidt Left Apple Board

Monday, August 3rd, 2009

Google CEO Eric Schmidt resigned from his post on Apple’s board of directors due to what Apple called a conflict of interest.

5 Reasons Schmidt Left Apple Board:

1. Apple’s rejection of Google Voice from the App Store;
2. The iPhone vs. Google Android rivalry is heating up;
3. Let’s not forget Apple’s App Store vs. Android Market;
4. Both Google and Apple are entrenched in the Web browser game;
5. Apple and Google will also soon compete in the OS market, too.

Source: ChannelWeb

Yahoo’s Lost Opportunity

Wednesday, July 29th, 2009

So much for the “boatload of money” Carol Bartz wanted from Microsoft in return for a search deal with Yahoo. Instead, Yahoo’s chief executive settled for a deal that wouldn’t fill a bathtub. The transaction involves no cash upfront and gives Microsoft what it has always wanted: effective control over Yahoo’s search business.

Source: WSJ

Reuters: “Yahoo investors disappointed, but hold out hope” [..] “Bartz said on the earnings call the company is now hiring more engineers and sales and marketing staff as it invests in new products and branding.”

Yahoo ad revenue falls, shares down

Tuesday, July 21st, 2009

Yahoo Inc’s revenue from advertising fell and the Internet company projected lower-than-expected operating cash flow for the current quarter, sending its shares down more than 2 percent to $16.31.

Source: Reuters

Google president of display ads to leave company

Wednesday, April 29th, 2009

The president of Google Inc’s global display advertising business, David Rosenblatt, who joined Google last year through its $3.1 billion acquisition of DoubleClick, will leave the company in mid-May, a Google spokeswoman said on Wednesday.

Source: Reuters

U.S. Advertising Fell 2.6% Last Year

Friday, March 13th, 2009

According to Bloomberg: “U.S. advertising spending dropped 2.6 percent last year as the worst recession since 1982 forced automakers, movie producers and drugmakers to slash marketing, researcher Nielsen Co. said. “

Yahoo CEO Carol Bartz Revamps Management

Thursday, February 26th, 2009

According to BusinessWeek: “New Yahoo CEO Carol Bartz just announced in a detail-free blog post the much-anticipated shakeup of Yahoo’s management ranks. Although she didn’t say what the reorganization would involve beyond making the setup simpler, some current executives clearly won’t be part of it. This morning, Yahoo said Chief Financial Officer Blake Jorgensen will be leaving, only a day after he made a presentation at a tech conference.”

Yahoo structure changes in breif:

  • Tech and Product groups will be combined
  • There are now two regions – North America and International
  • Mobile will continue to be a key priority for Yahoo
  • A Chief Marketing Officer (CMO) role has been created
  • A new group created: Customer Advocacy group
  • A new team created: Service Engineering & Operations (SE&O) team
  • Changes in HR led by David Windley, Legal led by Michael Callahan, Chief of stuff: Joel Jones, CFO position: vacant
  • This structure is designed to last two to four years

Disney plans 5% job cuts at ABC group

Thursday, January 29th, 2009

Walt Disney Co (DIS.N) plans to lay off 200 people at its ABC division, a Disney executive familiar with the situation said, underscoring the media industry’s struggle with sliding ad sales.

The media giant intends to also freeze 200 vacant jobs, resulting in an overall 5-percent reduction of ABC’s workforce of about 6,500 to 7,000, said the Disney source, who declined to be identified because the company had not announced the cuts publicly.

Source: Reuters

Google cuts print ads service in bid to trim costs

Tuesday, January 20th, 2009

According to MarketWatch: “Google Inc. said Tuesday it’s discontinuing its print advertisements program, a fledgling service that didn’t mesh with the Internet company’s new focus on austerity amid the economic downturn.”

“The closure of Google’s print ads service also follows news last week that the company was undertaking its first-ever round of layoffs, by dismissing roughly 100 members of its recruiting organization.”

Clear Channel expected to layoff 1,500

Sunday, January 18th, 2009

Clear Channel Communications Inc, which operates radio stations and outdoor advertising space, plans to lay off about 7 percent of its U.S. staff. The move will affect about 1,500 employees — mostly in ad sales — of the 20,000 work force in the United States.

Source: Reuters

Google Layoffs: 6000 Cut - Details Kept Off Web

Thursday, January 8th, 2009

WebGuild reports: Today, in documents obtain by the Associated Press, Google filed a paper document with the SEC stating that “a substantial number of temporary workers” had been laid off. The company has sought special exemption to keep the document from circulating on the Web.

The document states that Google has 24,400 employees, however on  September 30, 2008 the company reported  to the SEC that it had 20,123 employees when in reality it had 30,000. At that time Google did not report the 10,000 temporary employees to the SEC, because Google wanted the option to lay off employees on demand to meeting earning expectations without reporting to the SEC.

Now the company says 4,300 of the 24,400 employees are temporary. So why report temporary employees now and not then? Why get an exemption to keep the documents private?

Further the company reported 30,000 employees on November 24, 2008 and 24,400 on Dec 15, 2008. Where did 6,000 employees disappear to in 3 weeks?


Ad Industry predicts even bigger layoffs in 2009

Friday, January 2nd, 2009

The talk in industry circles is that the major agency holding companies - Interpublic, Omnicom and WPP - are planning deeper cuts to ring in the New Year, according to NYPost.

“WPP agencies are bracing for cuts across the board in January after CEO Martin Sorrell acquired UK research firm Taylor Nelson Sofres, sources said.”

“Interpublic is bracing for things to get even worse for the auto business. Interpublic is mulling layoffs in the event GM slashes its ad spending even further or reduces its stable of car brands. Interpublic agencies employ an estimated 900 people in Detroit with ties to the auto business.”

“Several ad execs estimated that the big agency holding companies have cut at least 1,000 jobs in 2008. Agencies usually try to keep layoffs under wraps to avoid appearing weak to clients, making it tough to get a total tally.”

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